Introduction

Since its founding in 2015, The Shred Indoor Skatepark has become the leading destination for skateboarding in Africa. Located in Paarden Eiland, Cape Town, it is the only skatepark on the continent with such a longstanding commitment to the sport and its community. The Shred has grown into a vibrant hub for the skateboarding culture in South Africa, attracting everyone from passionate skaters to families with kids and spectators a-like. 

More than a skatepark, The Shred covers 2000 sqm, and supports a lively ecosystem of small businesses, offering 12 office spaces, skatestore, coffee shop & restaurant, all around its 800m2 indoor and 200m2 outdoor skatepark. The park's thoughtfully designed concrete and wood/skatelite features accommodate skaters of all levels and serve as an ideal venue for community and branded events. As we continue to innovate and expand, industry support is essential to sustain our mission to grow South Africa's skateboarding culture, support young athletes, and foster a safe, inclusive community. 

Meet the Team

Marc Baker-Owner & Founder

Brittany Penebre-Marketing & Operations

Ollie- Mascot

Lisa Stoltz-Manager & Chef

Thalente Biyela-Skate School Instructor

Browyn Be Shaw- Skatestore and Skate School Instructor

Events and Venue Hire

The Shred Skatepark is more than just a skatepark; it’s a dynamic venue for events and a versatile location for brand activations. With a capacity to host up to 1,500 people, The Shred regularly draws crowds for a variety of events that celebrate the energy and creativity of urban culture. From high-energy skateboarding and BMX competitions to demos, video premieres, and music events, our venue is built to handle large gatherings while offering an authentic and memorable experience for attendees.

In addition to sporting events, The Shred frequently collaborates with brands on product sales, launches, and other promotional events. Our unique layout, complete with 1400m² of indoor space and 600m² outdoors, offers ample room for setup and customization, making it a favorite choice for companies looking to showcase products in a vibrant, edgy setting. Our dedicated community and engaged audience guarantee that events hosted at The Shred have a lasting impact and reach.

The Shred’s industrial aesthetic and iconic skatepark features have also made it a popular spot for photo and video shoots, providing a visually striking backdrop for lifestyle and commercial content. We welcome partnerships with brands across industries, from fashion and sports to tech and lifestyle, looking to create visually engaging content that resonates with an urban and active audience.

Whether it’s a skateboarding competition, a music event, or a brand launch, The Shred is dedicated to working closely with partners to deliver seamless, impactful events. Our team is experienced in event management, ensuring a smooth experience from planning to execution.

Tenant Community at The Shred

The Shred Skatepark is home to a diverse group of tenants, each contributing to the creative and urban culture that defines our space. Located alongside our skate facilities, these businesses reflect the unique spirit of Paarden Eiland and enhance the experience for all visitors, offering an array of services that complement our mission to be a cultural hub.

This mix of tenants enhances the appeal of The Shred as a one-stop destination, where visitors can engage with local businesses, shop, socialize, and immerse themselves in Cape Town’s vibrant skateboarding and urban culture.

Why Our Tenant Community Matters for Sponsors: Brands partnering with The Shred gain access not only to our skaters and event-goers but also to the broader community drawn by our unique range of on-site businesses. Our tenants help foster an inclusive, lively environment, ensuring that The Shred remains a top destination for both locals and tourists seeking an authentic experience in Cape Town.

The Shred Skatestore

The Shred Skatestore is more than just a retail space—it’s a high-traffic hub where skateboarders, parents, and urban culture enthusiasts connect, making it an ideal platform for sponsor visibility and engagement.

• Increased Brand Visibility – Sponsors can showcase their brand inside the store through in-store branding, product integration, and exclusive merchandise collaborations, ensuring continuous exposure to an engaged audience.
• Exclusive Product Partnerships – Opportunity to co-brand limited-edition skate decks, apparel, and accessories, along with special promotions that drive brand loyalty and sales.
• Digital & Social Media Exposure – Sponsored brands and products are featured on The Shred’s website, social media, and newsletters, with opportunities for content collaboration and giveaways.

• Event & Community Engagement – The skatestore can serve as an activation hub during events, offering sponsors opportunities for pop-up shops, and product demos

• Authenticity & Core Market Access – Skateboarders trust core skate shops, making The Shred Skatestore a respected and credible entry point for sponsors targeting the action sports and lifestyle markets.

With its deep roots in skateboarding culture and direct access to a loyal community, The Shred Skatestore provides sponsors with an unparalleled opportunity to make a lasting impact.

Community Impact and Social Responsibility

At The Shred, we are committed to not only advancing the sport of skateboarding but also making a lasting impact in our local community. Since our founding, we have prioritized inclusivity, social responsibility, and youth empowerment, especially for Cape Town's underprivileged youth. Through partnerships with local non-profits like Ziyaad's Skate School, we provide free skate sessions and workshops for children who might not otherwise have access to such resources, helping to build confidence, reilience, and a sense of community among these young skaters. 

Sponsorship Opportunities for Partnering NGO’s: By partnering with The Shred Skatepark, brands have a unique chance to align with these impactful community initiatives. Supporting The Shred’s social responsibility efforts provides brands with a meaningful way to connect with local communities, build brand loyalty, and contribute to youth development in Cape Town.

Target Audience & Demographics

The Shred's core audience is a dynamic mix of local skaters, local businesses, families, tourists and skateboarding fans. 

Age Range: Primarily 18-59 (inclusive of families with kids ages 5-18)

Gender: Predominantly male (61%) with a growing appeal among women (39%) and non-binary youth. 

Location: Cape Town, Winelands and surrounding areas. 

Lifestyle: Active, community-driven, and culturally engaged, with a focus on wellness, creativity, and urban living. 

Audience Reach and Engagement

2024 Metrics

Skate sessions -15k

Coffees sold -30k

Event & Shoot foot traffic -15k

Foot Traffic (skate, shop, restaurant & tenants) -60k

Facebook 10.5k

Social Media Reach 327.8k (+ 60% from 2023)

2025 Metrics

Skate sessions -17.5k

Coffees sold -35k

Event & Shoot foot traffic -18k

Foot Traffic (skate, shop, restaurant & tenants) -70k

Facebook 10.5k

Social Media Reach 400k

Our growing audience and engaged community ensure maximum esposure for sponsor brands, providing a platform to connect meaningfully with relevant audiences.

Brand Partnership Benefits

1. Engaging with Our Socially Connected Audience

The Shred Skatepark is more than just a physical space-it's a thriving online community. With over 10.5k Facebook followers and 12k Instagram followers, we've cultivated highly engaged audience of skateboarding enthusiasts, urban culture fans and active individuals who resonate with our mission and values. 

Why our Audience Matters For Your Brand

• Socially Active and Engaged: Our followers are not just passive viewers-they actively engage with our content by liking, commenting, sharing and tagging their networks. This organic interaction creates authentic opportunities for your brand to connect with a loyal and passionate audience.
• Demographics Aligned with Your Goals: Our online community reflects our target demographic: primarily 18-55yo, 61% male & 39% female, who are active, community focused, and trend-conscious.
• Local & Global Reach: While our core audience is centered in Cape Town, our social platforms allow us to reach skateboarding fans and urban culture enthusiasts across South Africa and beyond. 

What We're Already Doing

• Consistent Content Creation: We produce high-quality photos, videos, and stories showcase skateboarding culture, events, tenant businesses, and community programs.
• Event Promotion: Through social media campaigns, we drive awareness and attendance for skateboarding competitions, and other hosted events at our venue.
• Community Engagement: By sharing stories, highlights, and user-generated content, we foster a sense of belonging among our audience and encourage active participation.

Opportunities for Brand Integration

Your brand can become a central part of our content and social media strategy, gaining direct access to a highly receptive audience. Here's how we can incorporate your brand into our platforms.

• Branded Post & Features:
  • Dedicated posts highlighting your brand's partnerships with The Shred.
  • Weekly or bi-weekly posts showcasing your products, services, or sponsored event. 
• Social Media Stories & Reels:
  • Short-form content showcasing your brand in action during events, product launches or community initiatives.
  • Branded shoutouts in behind the scenes content, increasing relatability and reach.
• User Generated Content:
  • Encourage our audience to engage with your brand through challenges, hashtags, and contests tied to The Shred.
• Event Promotion:
  • Leveraging our platforms to promote your involvement in events, competitions, or sponsorships at The Shred.
  • Collaboratively branded campaigns driving excitement and awareness for key moments. 

By integrating your brand into our highly engaged social media platforms, you'll have the opportunity to build meaningful connections with a passionate audience that values authenticity and creativity. Whether through event promotion, branded content, or ongoing engagement, our social media reach can amplify your impact and drive tangible results for your brand.  

2. Inspiring the Next Generation of Skaters

We believe in empowering the youth and fostering the growth of skateboarding as a sport and culture. By introducing skateboarding to the younger generation, we are not only building future athletes but also teaching life skills such as perseverance, creativity, and confidence. Through your sponsorship, we can provide young skaters with the platform and tools they need to excel, while ensuring a lasting positive impact on the local community.

Youth Empowerment Through Skateboarding

• Creating Opportunities for Growth: Skateboarding provides a space for self-expression, skill development, and the building of resilience. By partnering with The Shred, brands can support initiatives that inspire and uplift the next generation.
• Accessibility for All Kids: We aim to break barriers to entry for underprivileged youth by offering free or low-cost access to skateboarding workshops, lessons and competitions. 
• Promoting Inclusivity: Skateboarding is for everyone. We are committed to encouraging girls and boys to take part and thrive in the sport, breaking down stereotypes and fostering a diverse community. 

Introducing the Future Shredders Skate Series

This year, The Shred wants to launch the Future Shredders Skate Series Competition-an exciting new platform for young skaters to showcase their skills and compete in a supportive environment building confidence for the future.

• Focus: Competitions for both girls and boys in various age categories to ensure fair and fun participation
• Objective: Provide and foster young athletes with an opportunity to experience organized competition and gain recognition for their progress and talent. 
• Community Impact: This series will serve as a feeder system for identifying and nurturing future South African skateboarding champtions.
• Annual Goal: Host a minimum of 3 competitions throughout the year, culminating in a Future Shredders Championship event where winners will receive prizes and recognition.

Why This Matters for Sponsors

• Youth Engagement: Aligning your brand with youth development creates a positive, long-term association. Supporting the Future Shredder Series give you visibility among families and young skaters while showing your commitment to the future of South African skateboarding. 
• Brand Exposure: Sponsors will have the opportunity to feature predominantly in competition branding, including banners, ramps, medals, and promotional materials for the competition.
• Community Leadership: Be recognized as a leader in empowering the next generation, leaving a lasting legacy within Cape Town's skateboarding scene.

3. Enhanced Local and Global Brand Recognition

Partnering with The Shred aligns your brand with South Africa's most prominent skateboarding destination, giving you enhanced visibility both locally and internationally. As skateboarding continues to grow globally-particularly after its inclusion in the Olympics-your brand benefits from being associated with this rising sport and it's passionate community. 

The Shred regularly attracts attention from the media, influencers, tourists and will ensure your brand gains exposure to a diverse audience beyond just Cape Town. This includes international skaters, traveling athletes, and global fans who engage with The Shred online or in person.

Sponsorship Opportunities

Tier 1: Title Sponsor (Exclusive Sponsorship)

Investment: R750k-R1mil

Brand Visibility

• Prominent branding throughout the interior of the skatepark, including ramps, obstacles and other high visibility areas
• Logo placement on the exterior of the building, ensuring visibility to visitors, passersby, and event attendees
• Branding on The Shred's website homepage and social media channels, with clickable links to sponsors platforms.
• Custom branded chill room, exclusive for event hosting, sponsored activations or VIP guests

Engagement Opportunities

• Weekly social media features, including posts, reels or stories highlighting the sponsor's involvement and contributions.
• The Shred's staff outfitted in branded sponsor merchandise, ensuring consistent visibility during events, workshops and daily operations.
• Branded skateboards donated to and use in The Shred's Skate School, reinforcing the sponsors commitment to youth development

Event Sponsorship

• 2x annual venue usage, free of charge, for branded events, product launches, photo/video shoots or activations
• Sponsorship of monthly skate-initiated events, co-branded with the sponsor (e.g. Youth Night or themed sessions
• Title sponsorship of 2x skate competitions hosted at The Shred (excluding production and prize costs), giving the sponosr lead branding in competition promotions and on-site.

Park Enhancements

• Funding for custom-built, brand specific upgrades to park features, such as branded ramps, rails, or custom designed skate obstacles.
• Permanent branding integrated into these designs for long-term exposure.
• Content produced on the making and final use of upgrades.

Community and Team Development

• Funding for training and development programs focused on youth from underprivileged communities
• Sponsorship of team-building workshops with The Shred's Skate School, offering corporate groups an exclusive experience while showcasing the sponsor's support for community engagement

Co-branded Merchandise

• Opportunity to collaborate on limited edition co branded merch, including skateboards, apparel, safety gear and accessories.
• Items can be sold through the Shred Skatestore and online, further amplifying brand visibility.

Brand Exposure in Future Shredders Skate Series

• Title sponsorship of Future Shredders Skate Series, a new platform for young skaters to compete and develop their skills. (excluding production and prize costs)
• Sponsor all branding on all marketing materials including banners, ramps, medals and promotional content.
• Opportunity to sponsor prizes, or donate branded products for participants and winners
• Exclusive content integration with social media posts highlighting the sponsor's support during the competition and athlete testimonials tied to the sponsor.

Tier 2: Shared Sponsor

Investment: R375k-R500k

All tier 2 sponsors will receive equal visibility and there will be no competing brands within the same category (e.g. no two shoe brands etc)

Brand Visibility

• Proportional branding throughout the interior of the skatepark, including ramps, obstacles and other high traffic areas.
• Logo placement on the exterior of the building, ensuring visibility to visitors, passersby, and event attendees.
• Branding on The Shred's website with clickable links to sponsors platforms.
• Logo inclusion on The Shred's social media channels, shared as part of promotional campaigns and event coverage
• Optional use fo the co- branded chill room, sharing among Tier 2 sponsors, when hosting smaller events, activations or VIP guests

Engagement Opportunities

• Bi-monthly social media posts featuring the sponsor, highlighting contributions, cobranded events or activations.
• Opportunities for inclusion in stories, reels, or behind the scenes content on social media platforms

Event Sponsorship

• 1x optional venue usage, free of charge, for branded events, product launches or activations
• Title sponsorship of 1x skate competition hosted at The Shred (excluding production and prize costs), with branding on promotional materials, ramps and competition banners

Park Enhancements

• Opportunity to sponsor custom built park features, such as branded rails, ramps or other skate elements, with permanent or long-term branding visible during all skate sessions and events.

Community and Team Development

• Sponsorship of training and upliftment projects focused on youth development in underprivileged communities.
• Sponsor branding on materials and social media coverage related to community programs, ensuring visibility as a key supporter of The Shred's social responsibility initiatives.

Brand Exposure in Future Shredders Skate Series

• Title sponsorship of specific aspects of the Future Shredders Skate Series(e.g. one age category or one competition day), a new platform for young skaters to compete and develop their skills. (excluding production and prize costs)
• Sponsor all branding on all marketing materials including banners, ramps, medals and promotional content.
• Opportunity to sponsor prizes, or donate branded products for participants and winners.
• Social media features highlighting the sponsor's role in supporting the Future Shredder Series and advancing youth development in skateboarding.

Tier 3: Partner Brands

Investment: >R250k

Obstacle Branding

• Sponsors logo placed on specific park obstacles ramps or rails ensuring visability during daily skate sessions, non-branded events and competitions.

Product Promotions

• Host branded sessions or events such as "Free Skate Days" where entry is for free for either all participants or your riders
• Support themed event nights, such as food & beverage activations, music events, or demo days co-branded with the sponsor
• Showcase or sample sponsors products during events, activations or regular park hours for direct engagement with The Shred's audience.

 

Retail and On-Site Promotion

• Opportunity to sell or promote sponsors products through The Shred's
  • Skatestore: Branded skateboards, apparel or accessories
  • Coffeeshop & Restaurant: Food, beverages or other branded consumables (pending liquor license approval)
• Sponsors logos can be featured on menus, signage or displays for a seamless way to integrate your brand into The Shred's vibrant retail and hospitality eco-system

Merchandise Collaborations

• Co-create branded merchandise with The Shred, such as:
  • Staff apparel
  • Limited edition co-branded items like Tees, hoodies, caps or skateboards sold through the Skatestore

Event Partnerships

• Co-sponsorship opportunities: Collaborate on specific skate events or competitions with shared branding on:
  • Event banners, ramps and promotional materials
  • Social media posts, stories and reels
• Contribute prize offerings for competition winners or event giveaways, such as branded skateboards, apparel, or gift vouchers.

Brand Exposure in Future Shredders Skate Series

• Sponsor branding integrated into promotions & banners 
  
• Opportunity to sponsor prizes, or donate branded products for participants and winners.
• Social media features highlighting the sponsor's role in supporting the Future Shredder Series and advancing youth development in skateboarding.

Conclusion

Partnering with The Shred Skatepark provides a unique opportunity to align your brand with South Africa’s vibrant skateboarding culture and an active, socially engaged audience. As Africa’s premier indoor skatepark, The Shred offers unparalleled visibility and authentic connections to a loyal community of skaters, families, and urban culture enthusiasts.

Through our flexible sponsorship packages, we ensure that your brand’s goals and vision are prioritized. Whether you’re seeking high-impact branding, tailored event sponsorships, or deeper community engagement, we’ll work closely with you to customize the partnership to meet your specific needs. From branded obstacles and merchandise collaborations to exclusive event activations and digital campaigns, we provide a variety of touch-points to maximize your investment.

We also understand the importance of measuring the success of your sponsorship. That’s why we offer detailed metrics, including foot traffic, event attendance, and social media engagement, so you can see the tangible impact of your partnership. By sponsoring The Shred, you’ll not only gain brand exposure but also contribute to meaningful initiatives like the Junior Series Skate Competition and our youth development programs, leaving a lasting legacy in Cape Town and beyond.

We’re excited about the potential to collaborate with you and are confident that this partnership will drive significant value for your brand while making a positive difference in the community. Thank you for considering The Shred Skatepark as your partner—we look forward to discussing how we can tailor this partnership to suit your vision and goals.